Case Study | Dubai Opera
Tailoring the digital experience for the iconic new cultural destination of the region at the heart of The Opera District in Downtown Dubai.
Even before its launch, Dubai Opera had set the stage for impressing and attracting the region with its truly inspired state-of-the-art architecture. Since the success of any opera house is much dependent on its patrons, the marketing department sought out RBBi to support in conceptualising and building the public website and their ticketing front.
THE BIG IDEA
Achieving effective design requires strategic planning
Dubai Opera as a physical destination is an idea that represents world class entertainment. Being the first in the region, and with the name Dubai attached to it, the expectations were larger than life. The main challenge expected was to create a digital presence that captured the artistic, fun and grandeur nature of the stage while getting the audience to buy into the idea.
Accounting for the relative inexperience in the world of theatre and opera houses but with strong advocacy for user-centred methods, we designed a transparent work process that relied on collaborating and working in quick iterations with open lines of communication.
ENVISIONING THE CONCEPT
Objective learning with subject-matter experts
Collaborating on structure
DESIGNING & TESTING SOLUTIONS
The design solution hypothesis
PAIN POINT :
MY WORK BEHIND THE SCENES
Taking the stakeholders along for the journey
Training in-house talent in envisioning and codesign methods
Validation in the agile work environment